CHALLENGE
Fizz up your Everyday
With a flavour for everyone, Barr has the largest range of fizzy drinks in the UK. Barr had loyal fans, but wanted to be noticed by a wider audience for their varied great tasting flavours. We needed to express the uniqueness of each flavour, whilst still being part of the large Barr range. Our solution reflected the desire to be different, to be able to make your own choices, but still being part of a tribe.
DESIGN
Respect the Fizzstory
Barr started making fizzy drinks way back in 1875. Their logo had evolved since then, but was still stuck in the past. We stripped back the brand mark to make it relevant to the modern day, whilst holding onto its iconic and nostalgic qualities. Creating a recognisable mark that has standout against all the different flavours.
