OPPORTUNITY
A Bitmore Green
Despite their passion for high quality sustainable technology, Bitmore had got lost in a forest of tech giants. With most of their products being made from 35% wheat straw, we grew an identity from their innovative eco credentials, helping them get back to the top of their field!
IDEA
Natural Impact
Bitmore have a clear purpose, yet their logo felt chaotic. We distilled it down to a simple yet poignant device that reflects Bitmore’s commitment to sustainable tech.
DESIGN
Growing More
With growth at the root of the idea, we created a set of icons that clearly communicate Bitmore’s innovative sustainability solutions. The iconography can grow and shrink across different touchpoints, providing a flexible identity on and off the pack.
