Dulux Heritage

Elegance Made Durable


Premium Paint in Luxury Colours

Dulux goes back almost 100 years, but markets change and there’s always room for innovation. They provided us the opportunity to create a premium brand that would be embraced by the trade and loved by homeowners. Therefore the balance between performance and aesthetics was key.


Always Judge a Paint by its Cover

Dulux has always had great quality paints but Heritage is something different. The matt emulsion had a velvety finish, giving an especially luxurious coverage. The smooth, shine-free can was a nod to these qualities. We also minimised the information on the pack giving room for our new identity to breathe.


A Painter's Best Friend

The Dulux Dog is a modern Icon and synonymous with the brand so we gave him the pride of place and the reverence he deserves.

Kent & Stowe

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