Take Ice Cream to the Extrême


Take it to the Extrême

Forgotten in the freezers, Extrême wanted to win the attention back of their younger audience. What was needed was an injection of social awareness, creativity and expressionism.


Colour Radical

Taking the Extreme brand on a radical journey, we created a new language for premium. We called it ‘Mission Breakaway’; An escape from the normalities of ice cream, creating a visual world of bold stand out to win back attention and market share.

You’re So Hot Right Now

Striking a pose against a backdrop of colour contrast, the brand is runway ready. Extrême’s become the hottest ice cream on the market, with a design loud enough to reach socials and make an impact even outside the frozen aisles.


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