Zero - £80M in 2 Years
Launched in 2009 at the height of an economic recession, Happy Eggs gave shoppers reason to smile. We added emotional value in what was a purely commodity market, with a simple message;
Happy hens equal tasty golden yolks.
The Happiest Hens Lay the Tastiest Eggs
Communicating this powerful message with a truly stand-out design, the golden yellow pack encompasses both the quality of the egg and the happiness of the hens. Going from zero to £80 million in value in just 4 years, we’ve proudly converted a market of 75% cage buyers to 75% free range.