OPPORTUNITY
Strong & Northern
A recipe loaded with Northern soul, Henderson’s relish is known to locals as ‘black gold’. This brand doesn’t have customers, it has loyalists but to earn recognition further afield, we needed Henderson’s to show it’s pride in product and in place.
IDEA
An Icon
Now Henderson’s brand is proudly fixed to its Northern roots. Alongside the new line ‘Strong & Northern’, its dates and location are proudly stamped, honouring their heritage, reinforcing relationships with brand evangelists whilst recruiting new ones.
OUTCOME
Made in Sheffield
Although grounded in over 100 years of history we didn’t want Henderson’s to appear stuffy, so we created a tone of voice that reflected the warmth and humour associated with the North.
