Opportunity
Glory Glory Man United
Since the name change of the club in 1902 to Manchester United Football Club, Manchester United has seen only three crest changes,
including the current crest.
IDEA
The Red Devils
Springetts worked closely with Manchester United management on the distillation and communication of the Manchester United identity - encompassing every visual manifestation of the brand around the world. It was important that we developed a unique to Manchester United logo-type and tonal crest, ensuring maximum legibility and the strengthening of the clubs identity and values. The logo has remained the same since 1998.
DESIGN
Theatre of Dreams
In order to ensure consistency in the way Manchester United is communicated, we created a unique logotype - Old Trafford Theatre of Dreams. The logotype was hand drawn and specifically letter spaced for maximum stand out and legibility.
