Good Inside Out
In a conservative world of Purina’s, Royal Canin’s and Harringtons we wanted Scrumbles to emit the charm and approachability that the market was so badly missing.
We worked with Scrumbles to develop their first ATL campaign and to develop a fresh aesthetic away from its twee design to truly reflect their gut health positioning whilst building on the playful conversation and
youthful tone of voice.
We Declared War on Bad Poos
Their motivation was simple; To improve the gut health of our pets. It was an area less explored within the market, so we wanted the brand to speak their message loud and clear. Now elevated on pack are the key benefits to the product attracting pet owners with an answer to one of their most common woes; dodgy poos!