Opportunity
Be Loud. Be Proud.
Be Vegan.
In a ring full of Vegan heavyweights Squeaky Bean was lacking that knock-out punch that challenger brands need in order to really take on the big boys. The brand has a range of great products and a captive audience, with demand for Vegan and plant based products exploding across the market. With so many ‘new challengers’ we needed to make sure that Squeaky Bean was still fighting it’s corner and remaining relevant.
Idea
It’s In The Entrance
We created a visual language that truly amplified their offer. With a confident and playful tone of voice that gives them more personality, they’re the loudest Vegan brand on shelf both in terms of stand-out but more importantly what they stand for.
